Brokers recognise importance of giving back

Our recent research has revealed that over three quarters of brokers (76%) feel that positive contributions from their business to society are important¹.

Community investment is a way for organisations to look at their impact in society and give back. It’s about more than making donations to charities, it’s a more thoughtful approach to considering the meaningful impact your business can have on the communities in which you live and work.

• Match funding
• Volunteering time and grants
• Corporate partnership salary giving.

Community investment encourages employee personal and professional growth:

• Encourages team work
• Provides a sense of pride and commitment
• Creates a positive workplace where employees can thrive
• Encourages creativity.

These equal an ethical, honest and respected organisation.

Businesses don’t work in isolation. A better understanding and stronger relationship with communities will make your business more successful and sustainable in the future. A water company which promotes good water stewardship or a food company which promotes healthy eating is ultimately creating a more sustainable future for its products and services.

• Choose a purpose
• Decide where to put your efforts
• Make an impact
• Include your employees
• Involve your customers
• Share your success stories
• Be honest and transparent.

See our research on how the brokers surveyed felt they contribute to society:

¹1250 brokers surveyed, FWD research, May 2018