Insights

We all know the importance of product relevance and knowing your customer. As with all good products, making sure it’s right for your audience is the single most important thing you can do. Fundamentally this comes down to understanding what it is that a given cohort of schemes customers need.

Solving complaints and being responsive to the specific needs of your membership underpin good service. Why? Because the true measure of good service is how you deal with the challenges.

What makes a given scheme the envy of the market? It’s a big question. But first, some important context.

Partnerships between insurers and brokers built on mutual passion, expertise and the same values remain the key to the successful growth and development of any scheme.

Building your book of schemes clients undoubtedly is different to how you might prospect and pipeline your open market targets.

In our recent broker survey, 45% of brokers who are already placing schemes or thinking of doing so consider it to be a growth area*. But how do you pitch a scheme idea to an insurer? What is it that your potential partners need to know? Here are 5 quick considerations for that first meeting with an insurer.