Legacy giving

Legacies are gifts that people leave in their wills that reflect their personal priorities. They can be given as an expression of someone’s faith, a sharing of their values, an act of love, or a statement about how they want to be remembered.

Legacy giving is growing in the UK, with more people considering leaving a gift in their will. And it is not just about a funding opportunity. It is a chance for churches to help congregations and the wider communities they serve to reflect on the meaning of their lives and the impact they want to make for good.

Churches are well placed to support parishioners with practical issues about the end of life, whether they leave charitable legacies or not. It is good to talk to people about making sure they have a will, have planned what they would like for their funeral, and talked to their friends and relatives about their wishes.

To grow legacy giving in your church successfully, these key points should be considered:

• Why would people give a legacy to your church?
  Especially at the end of their lives, people give to the things they most believe in. A key part of inspiring people to leave a legacy is being a church with a clear vision that is making a difference in your community.
• Learn from other charities
  Many charities are already promoting legacy giving. Why not try:
  
  • Getting hold of legacy leaflets and information from some other charities
  • Sharing them with a small group of people and discussing what resonates with them and how you could inspire people to leave a legacy to your church.
• Communicate about legacies
  Legacy giving is an expression of someone’s beliefs and values. Consider creating a legacy leaflet that encourages people to think about leaving a gift to your church in their will. It is important to communicate that you will use the gift they leave you wisely and in a way that makes a difference. When you write a legacy leaflet, or any other type of communication about legacies, ask yourself:
  • Does this allow parishioners to express their personal values?
  • Has the impact a legacy gift would have on our church been expressed clearly?
  • Does this help to make talking about death, wills, and legacies a good and normal part of life in our church?
• Make the process easy
  The most successful legacy campaigns are those that make it really easy and straightforward for people to leave a gift to their cause, charity, or church. Ensure that:
  • Any leaflets or web pages about legacies include accurate information to make sure a legacy goes to your church, rather than another church with a similar name. It is particularly helpful to provide the full and exact name of the church and your charity number if you have one.
  • You have a list of local solicitors who can help people who want to make a will.
• Managing legacies
  When you are notified by someone’s solicitor that you have been left a legacy, there are various legal and accounting requirements to follow. Sadly, there can be legal disputes about legacies. If so, or if there are any difficulties, make sure you take advice from your diocesan, denominational, or your church’s own solicitors or accountants.

It's important that you can convey a compelling reason why people should leave a legacy to your church.

First, be sure to take a little time to ‘step back’ and think strategically before thinking about the details to support your legacy giving. We have created a template to help you think about the big picture of what you want your church (and any legacies left to your church) to achieve, so that you can convey a compelling reason why they should remember your church in their will.