How to convert your business leads

05 October 2020

Creating engaging social media content for your followers is all well and good, but ultimately you need it to impact your bottom line.

That is where lead generation comes in – taking your social media marketing to social selling.

  • Social media marketing is using social channels to increase brand awareness, identify audiences and build relationships.
  • Social selling is using social media to interact directly with potential prospects to generate revenue.

Everything you do should be leading towards the ultimate aim of converting a lead, which means considering how you can move customers towards a conversion.

Creating and sharing relevant, informative and quality content

A common problem brokers can face is differentiating themselves from their competitors. Effective content can be the key as it can allow you to stand out from the competition, create conversations, build loyalty and generate leads.

Ingredients for converting followers into financial gain

It takes just 4 well-made ingredients to convert followers into financial gain.

  • Awareness – First, you need quality content to grab their attention.
  • Consideration – Then, add a clear call-to-action to encourage them to your website.
  • Engagement and action – You’ll need an optimised landing page to help convert leads.
  • Advocacy – Your social media activity needs to be maintained so your presence doesn’t fall, this will help to keep you front of mind.

Download our guide to learn more

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