Digital Specialist (200373)

  • Location: Gloucester
  • Duration: 12 month fixed term contract
  • Working hours: 35 hours per week, Monday to Friday
  • Application end date: 03/12/21

About the role

To manage and deliver digital communications projects and initiatives

Key accountabilities

  • Provide front end Web content management platform support for UKGI and group websites.
  • Building engaging web pages, advising stakeholders on content best practice
  • Google analytics reporting
  • Support our social media agenda, developing and implementing our strategy and working with colleagues to deliver compelling and engaging content that resonates with our audiences and which supports business objectives
  • Support our email strategy with email build, dispatch and reporting.
  • Support development and delivery of digital projects and initiatives which support marketing communications activity
  • Maintain an understanding of customer experience and behaviour online
  • Maintain an awareness of our digital presence compared with competitors
  • Manage agencies to a brief as required
  • Provide marketing consultancy/support to the business, including 3rd parties
  • Analyse our digital presence to produce ROMI reporting – making and implementing recommendations
  • Ensure all marketing initiatives meet the guidelines of the various brands, are technically correct and compliant with FCA and other regulations
  • Expected to work as required across all aspects of the marketing team functions working outside own area of specialism when needed

Key performance indicators

  • Meet campaign objectives
  • Deliver ROMI
  • Meet enquiry / NBiz / GWP / retention / other sales targets for specific business partners
  • 360 feedback

Knowledge, skills and experience

  • Experience working in a digital marketing team desirable or other suitable marketing qualification.
  • Previous experience developing digital communications
  • Planning and project management skills.
  • Stakeholder management and relationship building experience
  • Supplier management experience
  • SEO/PPC; good knowledge and evidence of using CMS (ideally SDL Tridion and/or others); or social media management experience
  • Awareness of website accessibility