customers
Our aim is to be first choice for customers in our target segments and to place customers at the heart of everything we do.
This is underpinned by our corporate strategic plan 2008-2012 and Group Customer Strategy 2007.
The areas covered are:
customer service – delivering products and services that meet customer and broker needs
customer satisfaction – carrying out regular customer and business partner research
treating customers fairly – ensuring we meet all the requirements of the FSA initiative
brand – continuing to deliver our brand promises and improve our customer experience
investment principles – strengthening our position as an ethical investment fund management house and making sure our own investments and premium incomes are invested wisely.
